£140 is a lot for a throw when a fleece one costs £15. Here's why we think wool is worth it, and when it isn't.
It lasts
A well-made wool throw will see you through many winters. Cheap fleece tends to bobble and go flat within a couple of years. Spread over the years you'll use it, wool works out at very little per winter.
Warm without getting clammy
Wool is breathable and handles moisture well, so you stay warm without overheating. Fleece is warm too, but it doesn't breathe in the same way.
It barely needs washing
Wool resists dirt and holds on to smells far less than synthetics. Most of the time a good shake and an airing outside on a dry day is all it needs. When it does need cleaning, follow the care label.
You know where it came from
Our Oatmeal British Wool Throw and Soft Blue British Merino Wool Throw are made by Casa by Josephine Jenno from British wool you can trace back to the farm.
When it isn't worth it
If it's going in a car boot full of muddy paws or within reach of a teething puppy, buy something tougher and cheaper. Our recycled wool tartan blanket at £24.99 is the better choice for rough use.